GS1 US is a neutral, not-for-profit organization that helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way. Best known as the administrator of the Global Trade Item Number (GTIN), we also help develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs. Using GTINs sourced directly from GS1 US means you have the ability to work across many different online marketplaces and retailers, improve your search engine optimization, and leverage a symbol of credibility at a global level.
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